Maximize Your Earning Power with Keluarga Rasa Rosz
When you join our business platform, you are part of our big family – KELUARGA RASA ROSZ. As a family, we can support, motivate, inspire and lift each other towards building a lasting success together.
Dato’ Sri Rozita Ramelan
Build your food-based business with as low as RM392 and earn upwards of 30% profit margin
Receive business development tips and other marketing support from the Rasa Rosz headquarters
Host cooking demonstration and other family-oriented gatherings for your community with Dato’ Sri Rozita
Get sales performance bonus and other exciting rewards when you reach your sales targets
Frequently asked Questions
What is Keluarga Rasa Rosz? How do I join?
Keluarga Rasa Rosz is a business platform led by our founder Dato' Sri Rozita. Targeted at small and micro enterprises, the programme enables novice and experienced entrepreneurs to build their business with products by Rasa Rosz and our partners.
Members of Keluarga Rasa Rosz get to maximize their income, expand their network and learn from the best in the industry. Through this business platform, we also provide upskilling training, one-on-one mentorship and product development support.
You can register to join Keluarga Rasa Rosz online at keluarga.rasarosz.com. After setting up your account, you will be able to order your inventory and selling supplies at member-only prices. You will also have access to member-only online resources like cooking recipes, business tips and more.
Is Keluarga Rasa Rosz a multi-level marketing (MLM) programme?
The simple answer is no, Keluarga Rasa Rosz is not a multi-level marketing (MLM) programme. There is no upline or downline in our business platform.
With Keluarga Rasa Rosz we are introducing the direct-to-consumer (DTC) business model in Malaysia. We are bypassing the middlemen in the traditional wholesale and distribution model in fast-moving consumer goods (FMCG) segment.
Through Keluarga Rasa Rosz, our members help us reach the end-users to promote and sell our products. All members of Keluarga Rasa Rosz source the products directly from us in bulk (reseller's packs) at member-only prices.
Can I sell Rasa Rosz products on Lazada or Shopee? What are the requirements?
Yes, you may sell Rasa Rosz products along with other products that you might have on Lazada, Shopee and other e-commerce platforms. Once you become a member of Keluarga Rasa Rosz, you will have access to tutorials on how to set up and run your online shop on popular e-commerce platforms. We also provide photos, videos and other materials to help you promote your shop.
On top of the selling requirements imposed by e-commerce websites, we require that you list our products at the retail price that we set. You may not list our products at a price lower or higher than our retail price.
How much do I have to pay to join Keluarga Rasa Rosz? What do I get?
To start selling with Keluarga Rasa Rosz, you need to sign up as a member. The membership costs RM20 is FREE.
During registration, you will also be able to purchase either:
i) a mini carton of 6 Rasa Rosz Ratu Tumis kits for only RM240 RM168; or
ii) a carton of 14 Rasa Rosz Ratu Tumis kits for only RM560 RM336.
Each kit contains a packet of Ratu Tumis Asam Pedas, Ratu Tumis Gulai, Ratu Tumis Sambal and Ratu Tumis Asam Pedas.

How much can I earn with Keluarga Rasa Rosz?
In general, your profit margin is up to 25%. How much you can earn with Keluarga Rasa Rosz depends on your sales performance.
For example,
Sell 6 kits | Sell 14 kits | |
---|---|---|
Sales revenue | RM192 | RM448 |
Cost of sales | RM168 | RM336 |
Gross profit | RM24 | RM112 |
Profit Margin | 12.5% | 25% |
We offer higher profit rates to high performing members of Keluarga Rasa Rosz.
What other types of promotions are allowed?
Other than the permitted promotions in the pricing policy, resellers are allowed to offer the following types of promotions that add value to their customer's purchase.
- Discounted or FREE delivery
- Product bundling, add-on, or combo
- FREE gift or sample
Additional requirements:
- For the product bundling, add-on, or combo, you must include at least one non-Rasa Rosz product and the discount amount must not exceed the standard retail price of the Rasa Rosz products in that bundling, add-on or combo; and
- The FREE gift or sample in your promotion must not be a Rasa Rosz product, other than the permitted promotions in the pricing policy.
Here are some examples:
FREE delivery with a minimum spend of RM19.90
RM5 discount with Ratu Tumis Asam Pedas + Ayam Brand Sardine Combo
FREE Muji apron with purchase of 5 Ratu Tumis Multipacks
What are the requirements for resellers to offer promotions?
Resellers who wish to offer promotions must ensure that:
- The standard price is shown next to the discounted price.
- The discounted price is not shown on its own giving the impression that it is the retail price.
- The discounted price is not offered before or after the promotion period.
Please refer to the pricing policy for examples on how to properly display discounted prices.
Can resellers participate in Lazada or Shopee campaigns?
Yes, resellers may participate in any Lazada or Shopee campaign provided that any discount offered as part of the campaign does not exceed the discount permitted by Rasa Rosz. Resellers must also ensure that the discounted prices are not offered beyond the permitted promotion period.
Please refer to the pricing policy for all permitted promotions.
Who shall bear the promotion costs?
For consistency, resellers that offer promotions to their end-customers shall bear all the costs associated with the promotions. This means that any discount, bundling, add-on, combo, FREE shipping or other similar promotions will be funded from the reseller's own gross profit from each sale.
To incentivise resellers to take part in certain promotions, Rasa Rosz may offer reduced stock cost prices on select products during promotion period. The reduced cost prices only applicable to new stock ordered from Rasa Rosz during the promotion period.
KELUARGA RASA ROSZ Dashboard
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